A personal brand may seem like a concept more appropriate for writers, artists and performers — rather than someone with a legal career. But developing one is a fast-growing trend in many sectors, including the legal profession, as a way to stand out in a crowded and competitive field.
So, what exactly is a personal brand? For one, it’s not a logo or tagline. Rather, it’s the blueprint for how you present yourself, from the elevator pitch to professional persona. You probably already have developed one, whether intentionally or not. The trick lies in knowing what your brand says about you and enhancing it to leverage an advantage in your legal career.